THE BRITISH ARROWS 2017

BATTERSEA EVOLUTION

THE BRIEF

After 40 years as the most respected and coveted of British advertising awards, this year the British Arrows combined their ‘Craft’ and ‘Awards’ shows into one big ceremony – ‘The British Arrows’. Held at Battersea Evolution, over 72 Campaign Arrows and 32 Craft Awards were handed out to the cream of the advertising crop. Having worked with British Arrows since 2011, we were tasked once again to deliver the full technical production for the evening.

THE EXECUTION

With the concept for the evening following an open room format, guests had to be wowed on arrival as they overlooked the vast 50m x 75m main dining space at Battersea Evolution. Ensuring the winning video content was at the heart of evening, we installed two large projection screens, the largest 3:1 format surfaces that we’ve ever used within Battersea Evolution. These not only maximized the onscreen content but also removed the need for relay screens. We also designed a custom awards table, produced by ESS, to display the prestigious Arrow and Campaign awards.

With the challenge of presenting Silver awards during the dinner with impact and excitement, we worked with Zest4TV to craft a unique approach using an exciting piece of kit, an ‘Eagle Cam’. The team designed a custom solution which allowed the camera to be flown on lines spanning 70 metres across the roof space of the venue, picking out the Silver Awards winners during the dinner.

To build anticipation for the award announcements, a large onscreen 10-0 countdown animation played out supported by a loud audio sting.  As the countdown ended, the category and winner were shown onscreen with the Eagle Cam ‘flying’ in to the recipient of the award. This unique delivery proved to be a fun and engaging way of presenting awards without the need for any onstage presentation. You can see the Eagle Cam in action here.

Lighting for the evening was designed to both complement the striking room layout and the unique Eagle Cam set-up. Striking beams were used to sweep across the tables for the announcement build-ups and to pick out the category winners whilst other fixtures provided a warm tungsten wash over the long tables to provide adequate ambient lighting for the Eagle Cam. To ensure the audio for the evening was on top form, Hawthorn installed a d&b V-series system for the main system and the delays.

OUR CLIENT SAID

“One of the reasons I love my job is that every year I get to work with Hawthorn and their technical team.  Each year I set the bar higher and higher and each year James and his team deliver with passion, enthusiasm and technical expertise. The eagle cam this year was a bit of a risk as it hadn’t been tested in the location prior to the build but I trust the team so much now that I knew that the gamble would pay off, and it did.”

Janey de Nordwall, Managing Director of British Arrows,