D&AD NEW BLOOD AWARDS 2016

VILLAGE UNDERGROUND, SHOREDITCH

THE BRIEF

D&AD revealed the winners of the 2016 New Blood Awards at a special ceremony at Village Underground, in Shoreditch. This is the third year Hawthorn has provided technical production for the intimate occasion, that see’s 300 of the best young creative minds come together.

With a brief to deliver an innovative experience within a fixed budget, whilst also being able to get kit in and out in just one day, the team at Hawthorn came up with an inventive solution that utilised the use of projection.
 

THE EXECUTION

Having used video strips created from LED panels the year before, Hawthorn wanted to take a different direction for the 2016 ceremony, enhancing a key feature of the venue, it’s stunning bare brick walls. Using two of their new-to-stock Panasonic 6500lm laser projectors, Hawthorn projected D&AD and sponsor logos on to the archway wall before setting the party mood with stunning visuals created in-house by the company. Powered by an Avolites AI media server, the result was a stunning visual display and immersive experience.

In addition, Two Christie 10K Projectors were used to create the main screen, displaying content from the evening’s winners.

Lighting for the ceremony was designed to enhance the industrial atmosphere of the building, once a Victorian viaduct, and used Robe Patt 2013s, a retro designed light that perfectly captures the current trend for tungsten fixtures. The set up was completed with the addition of Martin MAC AuraXB fixtures, creating a simple yet artistic lighting design that perfectly captured the atmosphere of the evening.
 

OUR CLIENT SAID

“Hawthorn is one of our most trusted suppliers and once again we’re celebrating another fantastic year of D&AD New Blood Awards. We all work tremendously hard to deliver a stunning production and it’s fantastic to be able to call on technical experts like Hawthorn to help us to deliver the creative production that our audience expects.”

Lauren Slater,
Events & Special Projects Manager at D&AD