EGX 2017

NEC Birmingham

THE BRIEF

The UK’s largest games event, EGX returned to NEC Birmingham this September, attracting a record-breaking crowd of nearly 80,000 people over four days. Featuring the biggest and best names in console and pc gaming, EGX gave fans the opportunity to get hands on with the hottest pre-releases across all formats including PlayStation 4, Xbox One, Nintendo Switch and PC. We worked with ESL, the world's largest esports company, to construct the set and deliver technical production for their greatest ever area at the exhibition in the UK. 

THE EXECUTION

With the ESL Arena measuring a whopping 4,830 square metres, we were the largest single contractor on the EGX site. Included in our vast remit were the creation of two large gaming stages, the ESL Premiership stage and the Twitch stage. Each set was custom built in-house to ESL’s detailed specifications, including the creation of custom gaming desks for the high-octane competition on the Premiership stage.  

The ESL creative team came up with an ambitious brief for the Intel stand, measuring 21m x 14m. The stand featured three large graphic walls with custom designed lightboxes used to highlight each of Intel’s featured processors. The brief also specified fitting a sub-hung flown truss that acted as a false ceiling in the VR area of the stand, creating a more intimate environment, all of which we delivered on.

As well as delivering the vast set, we also supplied lighting, sound, rigging and staging.

OUR CLIENT SAID

“The ESL Arena at EGX was the largest esports activation undertaken in the UK, featuring two large theatres and a multitude of esports focused exhibition stands. Hawthorn proved to be an invaluable production partner on the show, helping us to execute our creative ambitions for the Twitch Stage, Premiership Stage and the Intel Experience Zone, using their impressive scenic workshop to bring our plans to life.”

Peter Mather
ESL UK’s Event Manager