HERBALIFE EXTRAVAGANZA 2015

PRAGUE

THE BRIEF

Herbalife’s parties are a cause for celebration and its 2015 Extravaganza in Barcelona was an event to remember. Over 3,000 guests were invited to Poble Espanyol for a lively, festival style reward and recognition party.

Commissioned by creative agency Taylor Bennett Partners, Hawthorn provided complete technical production for the event, including stunning projection mapping and lighting to complement this landmark open air museum.
 

THE EXECUTION

Hawthorn designed and supplied the stage for entertainment performances, complete with LED panels, with lighting and projection mapping – using Avolites Ai media server and J series Christie 20K Projectors – onto the surrounding buildings.

We modified an Arc roof stage to be self-climbing – enabling the onsite crew to carry out the build at ground level before climbing it on the legs.
 

WHAT WE SAID

“Koelnmesse and Poble Espanyol are highly regarded by the international event community as being leaders for live events and we’re pleased to have flown the flag for the UK production industry. The events produced for Taylor Bennett Partners enabled us to flex our creativity and showcase some of the latest production techniques available.”

Peter Harding,
Director Hawthorn