NEW LOOK SALES CONFERENCE

ARENAMK

THE BRIEF

We were delighted to be awarded technical production supplier for New Look’s Internal Conference for the second year running. Our remit included full technical production delivery across all elements: conference, fashion show, award ceremony, gala dinner and after-party. As ever, logistics and planning is key for any event like this, so we worked with Smart Live to ensure we maximised the time allowed during rig, rehearsals and the turnaround. As always, our goal was to produce an event that looked and sounded amazing, guiding Smart with our technical expertise to ensure an incredible experience for New Look and their guests.

 

THE EXECUTION

Our biggest challenge was delivering the multiple facets of the event in one production design. Our versatile design had to offer both an intimate conference space for 250 people (during a breakout session) right the way through to a big arena concert-feel for Katy B!

Particular thought had to be given to the fashion show, as it required the catwalk to be perfectly lit for the clothing lines, yet also create a “show” that the guests would never forget. Our specification of equipment created a multitude of looks that could be tailored to each and every scene of the show, allowing the fashion show creative to come to life. The combination of our flexible lighting design and Hippo media server ensured all visual aspects of the event worked together seamlessly, no matter what was onstage at the time!
 

OUR CLIENT SAID

"Just wanted to say a massive thank you from everyone at Smart Live for your hard work and support in producing the New Look conference. We loved working with Hawthorn on this project; James, Tom and all the team gave us a faultless service and the finished product looked and sounded even better than expected, thank you so much. In particular we were so impressed with the team that James put together to run the job, there was obviously a lot of thought that went into building the perfect project team and everyone on the event was a pleasure to work with and brilliant at their individual jobs. We have heard some amazing feedback already from our client and the guests of the event, and we all look forward to working with Hawthorn again soon."

Phoebe Cherry
Director of Events at Smart Live