MEET THE TEAM BEHIND THE HAWTHORN ELF
Now that our Hawthorn Elves have settled into their new homes and are busy making plenty of mischief and mayhem, we wanted to tell you a little bit more about the team behind the #HawthornElfie.
Many months ago, after a particularly festive brainstorming session, the Hawthorn Elf was born and since then our Marketing team has been hard at work crafting our latest Christmas campaign. With Santa’s schedule packed out, it was their job to put together our many, many flightcase themed boxes. From composing elf poetry to sourcing over 12kg of chocolate coins, Deena, Zara, Kate, Vic and Ollie sleigh-ed it (if we do say so ourselves!).
Lorna, Team Leader in our Drapes Manufacture department, was tasked with the important job of clothing our new recruits. Having worked for the company for over 18 years, Lorna has dealt with many strange requests so she certainly wasn’t fazed by the thought of rustling up a whole heap of elf-sized Hawthorn uniforms.
Sammy joined our team in July this year having completed a degree in CGI Animation at Edge Hill University. As our Junior Visualiser, she put her incredible skills to good use, bringing the Hawthorn Elf to life on-screen in a series of fantastic videos created using Cinema 4D. We’re very proud to say that all of the video content for our #HawthornElfie campaign were created in-house.