BOOTS NO.7 TV AD

THE BRIEF

Hawthorn was approached by Musion Events Limited to help with filming the new Boots No.7 commercial for the brand’s Lift & Luminate TRIPLE ACTION serum.

The advert, directed by BAFTA nominated Tom Harper, features prima ballerina Alessendra Ferri aged 52 who dances alongside a hologram of her 19 year old self. It was an exciting and memorable project where we provided additional technical production alongside advertising agency Mother, production company Tomboy Films and content producers four:55. The performance was choreographed by Wayne McGregor and executed beautifully by the iconic dancer.

THE EXECUTION

Musion Events Limited are a leader in the development of ultra-realistic 3D holographic video and they spent 450 hours creating the content for the impressive moving image. The process included tracking cameras during the shoot, balancing motion blur and adjusting the image in terms of colouration and sharpness.

Hawthorn supplied S52C square truss, a Barco 23 switching system and a Lightware Fibre System for signal distribution alongside a playback rack. Our crew helped set up and de-rig the structure efficiently and were on stand-by throughout the shoot to make sure the process was as little hassle as possible for everyone involved.
We thoroughly enjoyed working on the project alongside the expertise of several different organisations to visually bring ideas to life.

WE SAID

'We were delighted when the team at Musion Events Limited asked us to get involved with the new Boots No. 7 commercial. The ad is the first of its kind and has caused quite a sensation so it was a great honour to be part of its creation process.' 

Richard Dieckmann, Hawthorn Project Manager