City Electrical Factors, the UK’s leading electrical wholesaler, hosted their 3rd CEF Live event at the NEC, Birmingham for both their contractor customers and account managers. We were appointed by A&I Events to supply full technical production for the occasion, delivering lighting, video, sound and rigging.


We delivered lighting, sound, video and rigging for both the large exhibition space, the conference theatre and two gala dinners at the neighbouring Metropole Hotel.

To display stand offers and exhibition information, we crafted the perfect display solution; a specially constructed circular LED screen. Measuring 10m in diameter, the screen created an eye-catching focal point in the centre of the exhibition space. Catching the attention of delegates in the arena registration area, we created a unique circular banner installation. Featuring 20 individually controlled moving banners, this added a dynamic twist to the space.

The third day of the programme hosted CEF’s internal company conference featuring a host of inspiring talks, presentations, and awards for colleagues. We ensured the occasion was like nothing they’d seen before by delivering a unique moving LED screen set-up. Inspired by the CEF logo and featuring three 5m x 5m LED screens, the panels moved independently, coming together to create one large screen that provided the perfect stage backdrop.

A dynamic lighting design complemented the vibrant video content whilst ensuring all on-stage speakers were perfectly lit. A high-quality sound system ensured everyone in the audience received an amazing audio experience.


“CEF Live is our flagship bi-annual event so it’s vital that the event production is spot on. We weren’t sure how Hawthorn could top the floor projection for the plenary session of the last CEF Live, but the moving LED screens on the mainstage for this year’s plenary really created the wow factor and set the scene for a dynamic delegate experience. From the technical support Hawthorn provided for the exhibition to the conference and gala dinners, the team's professional knowledge and expertise really shone through. We always feel like we’re in safe hands.”  
Chris Ashworth, Director of Operations at CEF