ITV STUDIOS DRAMA FESTIVAL 2019

ROUNDHOUSE, LONDON

THE BRIEF

ITV Studios Global Entertainment unveiled their spring drama slate to a packed audience of international buyers at its second annual Drama Festival. Held at London’s iconic Roundhouse on 20 February 2019, the event saw 330 delegates experience a range of new titles from ITV Studios’ production labels and leading independent producers. 

We supported the ITV Studios team to showcase some of the most exciting and powerful dramas soon to launch to the international market. Featuring a spectacular 360-degree projection, we delivered full technical production for the Drama Festival including lighting, video, sound and draping.

THE EXECUTION

Designed to immerse the audience in a world of storytelling we collaborated with event production designer Matt Gates to deliver a spectacular 360-degree projection solution. A main hero screen measuring 14.3m x 6.79m delivered full 4K playback whilst 65 metres of custom-made voile draping were installed around the venue’s iconic pillars to allow the content to seamlessly run out from the central screen.

We also partnered with in-house sound company Britannia Row to create a 5.1 surround sound system, repurposing the in-house equipment to introduce cinematic audio. The surround sound, combined with the 360-degree projection, created a completely immersive viewing experience for the audience, putting them right in the heart of the action.

With the video content taking centre stage, a simplistic lighting design was used to enhance the event environment whilst ensuring the on-stage panel speakers were beautifully lit. 

OUR CLIENT SAID

“Our ambition for the second annual ITV Studios Drama Festival was to create a fully immersive screening experience which put our customers at the very heart of our new drama content. Hawthorn, working alongside our creative agencies, were able to deliver a solution which ingeniously utilised the iconic Roundhouse space - with jaw-dropping results.” 

Adrian Last, EVP, Director of ITV Studios Marketing